About — the Rim Crew story
▸ The brand
What is Rim Crew?
The short answer: custom hubcaps that turn four ordinary steel wheels into the centrepiece of your car. The long answer is just below.
Where it started
Wheel tuning has always been reserved for people who can drop 800 € or more on a set of alloys. Meanwhile, millions of city cars, youngtimers and vans run on grey steel wheels — or worse, on charcoal hubcaps identical from one car park to the next.
So we thought: what if the hubcap, the naffest accessory on a car, became the most expressive one? Your wheels are four round canvases in motion. You may as well put something on them.
↳ Read the full story: why Rim Crew was born in Réunion →
What we make
Clip-on hubcaps in 6 sizes (12" to 17"), printed in scratch- and UV-resistant UV ink, with designs drawn from the cultures we love: Y2K, JDM, anime, sport, flags, lettering. Fitted in 5 minutes, no tools, no drilling — and just as easy to remove (see the fitting guide).
And because a personal car deserves better than a catalogue design, you can also have us print your own artwork straight from the product page.
The catalogue
We don't release 400 references. We maintain a catalogue of 20 permanent designs, sorted by universe and available all year round — no countdown, no artificial scarcity. Pick your design from the catalogue whenever you're ready, or get your own artwork printed.
The crew spirit
Rim Crew is more than a shop, it is a crew that rides together. In practice: a referral programme (10% off for the friend you bring in, €15 credit for you) and a Rim Crew Pro for fleets, car clubs and events that want to ride in their own colours.
Our commitments
- Shipping at cost — calculated at checkout for your destination, with your choice of carrier.
- Durable UV printing — scratch-resistant, UV-resistant, car wash safe.
- Reversible fitting — reusable clips, zero modification to your wheel.
- Human support — a question, a doubt? Write to us, we answer.