My name is Romain, I live on Réunion Island in the Indian Ocean, and Rim Crew was born from a very concrete frustration — my own.
Two beautiful trucks… and eight sad wheels
I run two trucks for my company. Their wrap — the adhesive livery on the bodywork — is expensive to fit, but worth every cent: the vehicles drive around in full company colours, and people notice. Then one day my eyes went lower.steel wheels that had rusted over the years. All that polished image, all that livery budget… sitting on wheels that looked abandoned.
The product I wanted to buy didn't exist
The fix seemed obvious: custom hubcaps with my company's logo, so the livery would reach the wheels. I searched for a seller. For a long time. Grey hubcaps by the thousand, a few stick-on decals — but a hubcap cleanly printed with your own image, made to order.it existed nowhere. So I built it.
What Rim Crew actually does
You send your image — your logo, your design, your photo — or pick a ready-made design from the catalogue. We UV-print it onto a set of 4 reinforced polypropylene hubcaps in your size (12 to 17 inches), made to order: no sleeping stock — your set doesn't exist until you order it. If it arrives damaged or misprinted, we replace it. That goes for your car as much as for a fleet — that's literally where it all started.
From one island to 68 countries
Building a car brand from Réunion Island may sound unlikely. It's the opposite: here, cars are a pride people personalise, and island life forces you to think globally from day one. The shop speaks 7 languages and ships to 68 countries.
Rim Crew is just getting started. Every set ordered today is part of the beginning of the story — and I intend to make it a good one. Create yours.