Putting your logo on your vehicle means buying visibility once and carrying it for years. The question is how — and the five options differ in price and in what they tie you to.
The five ways, with prices
Full wrap. €2,000 to €4,000 for a van, three to five years of life. The most visible and the most expensive, and it has to be removed at end of contract.
Cut vinyl lettering. €300 to €900. The best visibility-per-euro for a sole trader: name, trade and phone number on the doors and tailgate.
Magnetic panels. €40 to €120 a pair. Removable in ten seconds — their strength and their weakness: they get stolen, and they mark paint if left on through rain.
Window graphics. €150 to €400. Discreet, effective parked, invisible moving.
Printed hubcaps. €79.90 to €129.90 a set of four. The only surface that rotates, so the only one that catches the eye while the vehicle is moving or manoeuvring.
Permanent or removable: what it actually changes
This isn't an aesthetic question, it's a contractual one.
On a leased vehicle, anything bonded must come off before return, and removal is billed — sometimes more than the fitting was. End-of-contract reconditioning charges catch a lot of tradespeople out.
At resale, a wrap in a company's colours shrinks the buyer pool. A vehicle you can un-brand in an hour sells like an ordinary one.
That's where removable solutions win: they come off without a trace and without an invoice.
What the law says
Almost nothing — which is the good news.
Displaying your own logo on your own commercial vehicle needs no permission, no declaration and no change to the registration document. Three limits only: nothing may protrude, nothing may detach while driving, and nothing may cover regulatory information — plate, lights, reflectors.
The rules change if you rent the advertising space to a third party: depending on the municipality, local advertising rules or taxes may apply.
Sole trader or fleet of twenty: different arithmetic
For a sole trader, the goal is local recall: being seen twenty times by the same people in the same streets. Lettering covers the message, and one detail that catches does the rest. That is exactly what a marked wheel is for — it's what moves when everything else is parked.
For a fleet, the goal becomes uniformity: twenty vehicles reading as one outfit. A wrap does that, at €2,000 a vehicle. One set of identical hubcaps across all twenty costs what a single wrap costs — and transfers when a vehicle leaves the fleet.
The combination that works
It isn't one against the other. The pattern among those who have already invested: lettering or a wrap on the bodywork for the message, marked wheels for the hook.
Many of our business customers arrive with a vehicle that is already wrapped: the bodywork is handled, and the four bare steel wheels break the effect on the one band of height the installer never covered.
Further reading: the business offer, branding a fleet through the wheels, car magnets vs printed wheel covers, and the complete guide.