Advertise your business on your car: wrap, signwriting, magnets or wheel covers, compared (2026)
Advertising on your own car is the cheapest permanent advertising a business can have: the vehicle drives around anyway. The only question is how. Here is the honest comparison of the four ways, with 2026 price ranges from UK guides (businessvans, Honest John, RAC, trade2base).
What advertising on a car costs in 2026
Ranges ex VAT, fitted, removal not included:
| Method | Typical price 2026 | Stays on at 80 mph | Reversible without a trace |
|---|---|---|---|
| Full wrap | £1,150 to £3,500 + VAT | Yes | No, removal £50 to £300 |
| Vinyl signwriting (name, phone) | £175 to £600 + VAT | Yes | No, delicate removal |
| Magnetic signs | around £200 to £300 for a proper set | No, remove first | Yes, but halo and micro-scratches |
| Printed wheel covers with your logo (Rim Crew) | €107.90 to €179.90 per set of 4, delivered | Yes, held by clips | Yes, in 5 minutes |
Which method for which business
- A wrap, if you want maximum area with address, phone and services, on a vehicle you keep for five years. Nothing replaces it as a rolling billboard.
- Signwriting, if a name and a number are enough and the vehicle is yours: the classic tradesman’s van.
- Magnets, if the vehicle doubles as the family car or is leased. But they come off above roughly 70 mph, they leave in anyone’s hand in a car park, and in rain and sun they mark the paint.
- Printed wheel covers, if you want to be recognised without committing the bodywork: your logo at the centre of four turning wheels, clipped on in five minutes, removable without a trace, and they move to your next vehicle.
The alternative on the wheel
Your artwork is UV-printed on four covers that clip onto steel wheels from 12 to 17 inches (not alloys). A set costs €107.90 to €179.90 delivered to the UK at Rim Crew. Five vans come to a few hundred euros, against several thousand for a wrap. And a van that is already wrapped has nothing to weigh up: its wheels are the only area still blank.
The best combination
For most small businesses it is not either-or. Signwriting or magnets for the message on the door, wheel covers to be recognised from a distance and on the move. The lot stays under £1,000, and you take half of it to your next vehicle.
Just starting your business?
One vehicle, no logo yet, tight budget: we wrote a page for you, with the price of every option and the possibility to order now and send your artwork later. Several vehicles? The Pro offer applies an automatic discount from three sets.
Frequently asked
How much does it cost to advertise on a car?
Depending on the method: full wrap £1,150 to £3,500, signwriting £175 to £600, magnetic signs around £200 to £300, printed wheel covers €107.90 to €179.90 per set of 4 delivered (2026 ranges, ex VAT where applicable).
Can I advertise my business on my personal car?
Yes, the owner of a vehicle can put their own business advertising on it. On a leased or company car the contract decides: removable options such as magnets or wheel covers are then often the only choice.
Which car advertising lasts longest?
A quality wrap, five to seven years. Printed wheel covers are UV-printed for outdoor use and outlive the vehicle, since they move with you.